Aggghhhh... Its Blasted My Eyes

We love has delivered on time and on budget its first project for Dominion - The Dominion Plaza apartment development in Ealing, London. It may only be a banner ad, but it has moved Dominion's online ad presence on leaps and bounds.

So pleased are Dominion with our response and initiative in organisation and negotiation of media buying, reactive speed and, of course, the creative that they have now requested that we are part of their ongoing advertising strategy. Helping them define and plan future campaigns which add value whilst reducing their outward costs.

The banner in question was a push down creation (hosted / served from Eyeblaster) which conceptually played on the 'personal space' of an individual in a city of millions... whilst staying away from the stereotypical 'here's a pic of an interior and some bad flash' productions that are so predominant in this sector. On rollover the banner opens up a form which allows direct application of interest to the sales team as well as extra info on the development itself...

Some of the screen grabs...