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The address for our blog is now http://www.welove72.com/blog/
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Thursday 17 July 2008
Friday 11 July 2008
Aggghhhh... Its Blasted My Eyes
We love has delivered on time and on budget its first project for Dominion - The Dominion Plaza apartment development in Ealing, London. It may only be a banner ad, but it has moved Dominion's online ad presence on leaps and bounds.
So pleased are Dominion with our response and initiative in organisation and negotiation of media buying, reactive speed and, of course, the creative that they have now requested that we are part of their ongoing advertising strategy. Helping them define and plan future campaigns which add value whilst reducing their outward costs.
The banner in question was a push down creation (hosted / served from Eyeblaster) which conceptually played on the 'personal space' of an individual in a city of millions... whilst staying away from the stereotypical 'here's a pic of an interior and some bad flash' productions that are so predominant in this sector. On rollover the banner opens up a form which allows direct application of interest to the sales team as well as extra info on the development itself...
Some of the screen grabs...
So pleased are Dominion with our response and initiative in organisation and negotiation of media buying, reactive speed and, of course, the creative that they have now requested that we are part of their ongoing advertising strategy. Helping them define and plan future campaigns which add value whilst reducing their outward costs.
The banner in question was a push down creation (hosted / served from Eyeblaster) which conceptually played on the 'personal space' of an individual in a city of millions... whilst staying away from the stereotypical 'here's a pic of an interior and some bad flash' productions that are so predominant in this sector. On rollover the banner opens up a form which allows direct application of interest to the sales team as well as extra info on the development itself...
Some of the screen grabs...
Monday 7 July 2008
More Fresh New Talent...
Its Monday again... and what better way to start the week than to welcome a new starter :)
Having worked previously on some of our projects as a freelancer, Gavin now joins us full time... His understanding of his craft is breathtaking. His code an art... he is a geek... but one with appreciation of design. He has even been known to dabble in the dark arts of design himself...
So all hail Gavin... Hello and welcome.
Having worked previously on some of our projects as a freelancer, Gavin now joins us full time... His understanding of his craft is breathtaking. His code an art... he is a geek... but one with appreciation of design. He has even been known to dabble in the dark arts of design himself...
So all hail Gavin... Hello and welcome.
Monday 30 June 2008
Dominion Housing Group Chooses WeLove72
Why do people hate Mondays... they are great!
The good news: We Love is at the start of a beautiful relationship. Dominion, a housing association based in London has appointed We Love to its creative roster. And today we start our first project for them... a campaign for the sales of their private homes in London and the Home Counties.
Undertaking a strategic review of their last campaign we will advise, design and position them to excel in what is increasingly becoming a harder, if not plain tough, marketplace...
OK... enough blogging... on with the concepting and design :)
The good news: We Love is at the start of a beautiful relationship. Dominion, a housing association based in London has appointed We Love to its creative roster. And today we start our first project for them... a campaign for the sales of their private homes in London and the Home Counties.
Undertaking a strategic review of their last campaign we will advise, design and position them to excel in what is increasingly becoming a harder, if not plain tough, marketplace... OK... enough blogging... on with the concepting and design :)
Saturday 28 June 2008
CareWatch Appoints We Love as Strategic Agency
CareWatch (Bromley) the premier home care agency has appointed We Love as their Strategic Partner to reposition them as the number 1 care agency in the country.
Initially working in the Bromley and surrounding areas as a controlled test, We Love will (as only part of the project) review all of the past CareWatch comms work, align all brand material, design across all media (online / offline), create a year long strategy, manage all media buying to build on the already strong reputation of our new client.
Congrats to all involved in bringing in a wonderful opportunity and to the vision of our client.
Initially working in the Bromley and surrounding areas as a controlled test, We Love will (as only part of the project) review all of the past CareWatch comms work, align all brand material, design across all media (online / offline), create a year long strategy, manage all media buying to build on the already strong reputation of our new client.
Congrats to all involved in bringing in a wonderful opportunity and to the vision of our client.
Better Connected
There are two parts to this posting. Both fit the title of this post perfectly...
The first being our geographical location: Our case for basing our Creative Agency in Maidstone was proven majestically... (well, at least in terms of getting over to Europe)... when I traveled over to Antwerp via Eurostar...It took just 3 hours door to door. Introduce the fact that I can get to Gatwick in 40 minutes (for clients that little bit further away) and am on the doorstep of the M25 (servicing the rest of the UK in all directions). I would say that our location is ideal.
Of course transport links do not make a great location on there own... it helps that Maidstone is the County Town of Kent. Lots of business, lots of diversity, lots of restaurants, lots of bars :) And now with a GREAT design agency...
And the second part: why was I in Antwerp...
To see an old friend at a new agency... I met up with Marc Rouffaer, an old colleague from my days at MediaCatalyst, and Sam de Volder, the Creative Director of These Days, to present our credentials and discuss what WeLove72 has to offer.
As it turned out... it was a great trip, both We Love and These Days share a similar approach and ethos in what they are and what they can offer the world in creative brilliance... Of course, These Days has been winning awards and creating great work for eight years... We Love as a fledging agency has a long way to go regarding awards and staff numbers, but it is good to know that the foundation qualities needed to be a great and true agency are already in place.
We look forward to working with and supporting These Days in the future.
Check out These Days >>
The first being our geographical location: Our case for basing our Creative Agency in Maidstone was proven majestically... (well, at least in terms of getting over to Europe)... when I traveled over to Antwerp via Eurostar...It took just 3 hours door to door. Introduce the fact that I can get to Gatwick in 40 minutes (for clients that little bit further away) and am on the doorstep of the M25 (servicing the rest of the UK in all directions). I would say that our location is ideal.
Of course transport links do not make a great location on there own... it helps that Maidstone is the County Town of Kent. Lots of business, lots of diversity, lots of restaurants, lots of bars :) And now with a GREAT design agency...
And the second part: why was I in Antwerp...
To see an old friend at a new agency... I met up with Marc Rouffaer, an old colleague from my days at MediaCatalyst, and Sam de Volder, the Creative Director of These Days, to present our credentials and discuss what WeLove72 has to offer.
As it turned out... it was a great trip, both We Love and These Days share a similar approach and ethos in what they are and what they can offer the world in creative brilliance... Of course, These Days has been winning awards and creating great work for eight years... We Love as a fledging agency has a long way to go regarding awards and staff numbers, but it is good to know that the foundation qualities needed to be a great and true agency are already in place.
We look forward to working with and supporting These Days in the future.
Check out These Days >>
Wednesday 25 June 2008
Chamber of Commerce - Ashford
Being a newbie to the world of the chamber, I was a little apprehensive as to what to expect when I attended the yearly get together... but I was very happily surprised at how friendly people were and how inquisitive other business were about We Love... It seems that there is genuine support that I had rarely seen in my experience of the corporate world. Yes, there is support and advice and people are friendly in big business... but this felt a lot more personal and involving... meaningful and less selfish even.
I look forward to returning next year, and of course, keeping in touch with all the good people I met on this occasion.
In the mean time there are lots of breakfast meetings to attend, editorials to write and campaigns to run...
I look forward to returning next year, and of course, keeping in touch with all the good people I met on this occasion.
In the mean time there are lots of breakfast meetings to attend, editorials to write and campaigns to run...
Monday 23 June 2008
Fresh New Talent Lands At Planet Love
Good Monday to you all.
Sorry for the radio silence for the last couple of weeks. A lapse I know... but with good reason... all will be revealed soon.
The good news this fine and funky day is that our new hire has started here are welove72.com. Luwaga, AKA Louis. A most fresh and talented designer has decided that a little love is what the world needs and We Love is The Creative Agency best positioned to prescribe that loving...
So, a big hello to Louis. Heres to the good times ahead.
Sorry for the radio silence for the last couple of weeks. A lapse I know... but with good reason... all will be revealed soon.
The good news this fine and funky day is that our new hire has started here are welove72.com. Luwaga, AKA Louis. A most fresh and talented designer has decided that a little love is what the world needs and We Love is The Creative Agency best positioned to prescribe that loving...
So, a big hello to Louis. Heres to the good times ahead.
Monday 2 June 2008
Top of the Pops
Dettaglio - The first ever launched site from welove72 has gone straight into the design charts at number 20.
Not bad... but lets hold out on a nice little number 1 and a platinum disk to go with it.
Now it may sound like the design charts is only for designers. But its not. It is in fact a global ranking based on traffic generated and links to the site... in other words how cool it is. So to get into this baby is actually quite a treat seeing that Dettaglio is such a specialised site, with targeted audience... So thumbs up to a great client... and thumbs up to WE LOVE for making a great site.
Here's to the next one :)
Check out www.dettaglio.co.uk >>
Check out www.designcharts.com >>
And if you want to big up the welove72 site then click on this link and give the big OK...
http://iblog.chubzz.com >>
Whilst we're on this self appreciation vibe, the lovely people at Strange Fruits have given us a top spot as well. Take a visit and spread the love :)
Not bad... but lets hold out on a nice little number 1 and a platinum disk to go with it.
Now it may sound like the design charts is only for designers. But its not. It is in fact a global ranking based on traffic generated and links to the site... in other words how cool it is. So to get into this baby is actually quite a treat seeing that Dettaglio is such a specialised site, with targeted audience... So thumbs up to a great client... and thumbs up to WE LOVE for making a great site.
Here's to the next one :)
Check out www.dettaglio.co.uk >>
Check out www.designcharts.com >>
And if you want to big up the welove72 site then click on this link and give the big OK...
http://iblog.chubzz.com >>
Whilst we're on this self appreciation vibe, the lovely people at Strange Fruits have given us a top spot as well. Take a visit and spread the love :)
Friday 30 May 2008
Full Time Designer / Flash Developer Needed
Ok, the hunt is still on - we're looking for the créme de la créme of the Flash/Design world:
A pixel perfect master who just loves the digital domain. You have amazing design sensitivities and can put them into practice through extensive software knowledge. Flash is a must… this is the web we are talking here… sweet animation and tight actionscript.
Someone who is mature enough to understand a brief, can take direction as well as contribute and show initiative.
Open to learn and grow. Become someone within this industry of ours. Big personality without an ego… but with an all in attitude.
If you live near Kent or are looking to relocate to these beautiful rolling valleys, send your CV and Folio site to:
work@welove72.com
A pixel perfect master who just loves the digital domain. You have amazing design sensitivities and can put them into practice through extensive software knowledge. Flash is a must… this is the web we are talking here… sweet animation and tight actionscript.
Someone who is mature enough to understand a brief, can take direction as well as contribute and show initiative.
Open to learn and grow. Become someone within this industry of ours. Big personality without an ego… but with an all in attitude.
If you live near Kent or are looking to relocate to these beautiful rolling valleys, send your CV and Folio site to:
work@welove72.com
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