We Love... Heatmaps

OK, so we all know Google Analytics is a very powerful tool, but for all you 'visual' based people out there checkout Crazy Egg (and yes we know it's a couple of years old, but strangely SO many people still haven't tried it). By inserting a piece of pre-generated code (as per Google Analytics) you're able to monitor activity on up to 4 site pages for free (additional pages available from between $9-$99 per month).

Clicks and visitor info are displayed in a number of visual ways, overlaid on top of your designated pages - with options ranging from 'Confetti' - pinpointed colour markers varying in colour, dependent on what kind of external data you're filtering (browser size, top 15 referrers etc), through to Heatmap - which is not only straight out of Predator but gives instant, empirical, measurable results and most importantly, brings a whole new level of justification to all those cool content drivers and media spaces ;-)

We're going to be starting a resource section full of design and digital geekery, so check back soon for a full review of features and functions, plus analytical tips.