Brand Affinity - The development of...

It's good to be able to see humour in what you do each and every day. It's even better to see humour in the parade of so called 'creatives' that bandy around terminology just because it's flavour of the month...

Some great ones have been 'Vanilla' and 'Pedestrian'... which I never tire of hearing... However, you would not believe the amount of people this week that have quoted to me the importance of 'Brand Affinity'. I smile outwardly when I push them on the subject and ask them to explain... While inside I laugh my pants off. Some of the answers I get would make Wally Olins cry himself to sleep... I was so inspired I grabbed this Tom Fishburne illustration I remembered from a while back...

Enjoy!